Adjara Group is a leading Georgian company with a decentralized corporate structure uniting various hospitality and lifestyle directions. The company’s commitment to innovation and sustainability drives projects that transcend conventional boundaries. From conceptualization of the initial idea to operational management, Adjara Group meticulously navigates every stage of brand development, setting new standards for context-driven growth in the region. The distinctive identity of Adjara Group extends beyond traditional hospitality norms, harmonizing qualitatively different directions. Communities have been growing organically around each of Adjara Group's enterprises, which stand out for their trend-setting design and architecture. Each project serves as a micro-hub, showcasing its distinct identity while collectively contributing to a unified ecosystem, appealing to both locals and international travelers. Within its ecosystem, Adjara Group nourishes numerous enterprises, institutions, start-ups, and DIY communities by involving them in its supply chain, operational, and cultural activities. Hospitality, food and beverage, agriculture, health and wellness, arts, technologies, sports, entertainment, and education – Adjara Group is a direct participant in a self-created and vast network of partners and driven future professionals.