ByWe Group

We are a Nordic house of premium hair care brands, located in Sweden, Norway, and Denmark. Our company consists of 170 brilliant stars, a skilled group of people connected to the hair care industry. We are the largest player of professional hair care in the Nordics. We work with a bunch of luminous hair care icons: Olaplex, Björk, Lanza, Moroccanoil & Schwarzkopf, just to mention a few. And more to come.