CMRignite

Ask yourself: in a world of tighter budgets and increasing competition, are you reaching 100% of your potential market? Most general market agencies can only effectively reach about 70% of the market, overlooking “hard-to-reach” audiences despite their immense purchasing power. We understand the business imperative to reaching every possible audience segment – the Total Market. That’s what sets CMRignite apart from the pack. The truth is: Social impact and cause marketing is more than a “feel-good” approach. Research shows that today’s consumers make buying decisions not just with their wallets, but with their hearts. It’s the catalyst to building long-lasting trust, respect, brand equity ... and bottom-line results. Our proven “C.M.R. Ignite” methodology combines research with behavioral science to provide the insights and understanding that enable you to authentically engage markets you’re not currently reaching and then motivate them to act. The effectiveness of our model speaks for itself. It’s the reason why some of the best-known names on the planet, from Fortune 500 companies to non-profits and government agencies, turn to us for the difference that makes a difference.