Established in 1997 with aim of producing premium cold cuts for the Middle Eastern Market, Diamond Meat Processing L.L.C. - Al Masa was acquired by the Emirates-based Zenath Group in 2007 for DRH 300 million. It was then that the company expanded operations, elevating both the quality and its levels of productivity in the industry by a complete renovation of its factories, increasing staff, and implementing international quality standards to all aspects of production. Diamond Meat Processing L.L.C. - Al Masa’s total acquisition by APIC subsidiary Siniora Food Industries is set to open up new markets for the company, helping it raise its profile on a regional level. Today the company has been accredited with ISO 9001, ISO 22000, FSSC 22000 and HACCP certifications and boasts a wide and varied selection of halal mortadellas, sausages, salamis, pepperonis, and prime cuts, in addition to its production of private labels.