Investor insights
Sectors invested in
Sustainability1
Mushrooms1
DIY1
Sports1
Health Care1
Medical1
E-Commerce1
Fitness1
Food and Beverage1
Aquaponics1
Sales1
Cereal1
Organic Food1
Recycling1
Green Consumer Goods1
Funding rounds participated in
$10M sweet spot round size
Most of their 2 investments are in rounds between $5M and $15M
Investor type
Private Equity Firm
Basic info
Industry
venture capital and private equity principals
Sectors
Beauty
Consumer Packaged Goods
Growth Capital
Household Cleaning
Personal Care
Food & Beverage
Outdoor
Health & Wellness
Omnichannel
Home
Pet
Date founded
1988
Investments made
B
Back to the Roots raised $15M on November 23, 2021
Investors: S2G Ventures, Echo Capital Group, 2x Consumer Products Growth Partners and Fenwick Brands
U
Ursa Major Natural Care LLC raised $5M on October 1, 2019
Investors: Finn Capital Partners and Fenwick Brands