Fitbit

1192 employees

Fitbit offers compact, wireless, wearable sensors that track a person’s daily activities in order to promote a healthy lifestyle.

Investor insights

Sectors invested in

Health Care2

Medical Device2

Clinical Trials1

Wellness1

Wearables1

Biotechnology1

Pharmaceutical1

Organic Food1

Food Processing1

Cancer Centers1

Pharmaceuticals1

Clinical Trial Management1

Electronic Signature1

Clinical Trial Sites1

Software1

Document Management1

21 CFR Part II1

Coordinating Centers1

Remote Monitoring1

Academic Medical Centers1

Funding rounds participated in

$4.5M sweet spot round size

Most of their 3 investments are in rounds between $1.7M and $4.5M

Basic info

Industry

wellness and fitness services

Sectors

Consumer Electronics

Personal Health

consumer tech

Health Care

Wearables

health & wellness

wearables

Quantified Self

Apps

Fitness

Date founded

2007

Investments made

Juicy Marbles raised $4.5M on November 1, 2021

Investors: AgFunder, World Fund and Fitbit

Sano Intelligence raised $6M on January 4, 2018

Investors: Fitbit

Florence Healthcare raised $1.7M on August 2, 2016

Investors: Alumni Ventures Group, Bessemer Venture Partners and Fitbit

Funding rounds raised

Total raised

$43M

from 15 investors over 15 rounds

Fitbit raised $43M on August 13, 2013

Investors: Foundry Group, Qualcomm Ventures, Sapphire and True Ventures

Fitbit raised $12M on January 24, 2012

Investors: Felicis Ventures, Uncork Capital (formerly SoftTech VC), True Ventures and Foundry Group

Fitbit raised $9M on September 10, 2010

Investors: Foundry Group, True Ventures, Felicis Ventures and Uncork Capital (formerly SoftTech VC)

Fitbit raised $2M on October 10, 2008

Investors: Y Combinator, Uncork Capital (formerly SoftTech VC) and True Ventures