Mystery shopping
Focus groups
Online research (surveys and pop-ups)
Ethnographic research (behaviour observations)
Sensory testing
In-depth interviews (in-person
In situ shopper research
Market Research
Community panels
Moment-in-time research
Statistical modelling
Collaborative Co-Lab focus groups
online)
On-site investigative research (e.g. visitor intercepts)
telephone
Online focus groups and forums (in real time or extended
Longitudinal studies