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Formulate

7 employees

Formulate helps retailers transform simple sales data into better merchandising decisions.

Basic info

Industry

retail

Sectors

Promotion analytics
Campaign management
Bricks-and-mortar
Quantitative modeling
Merchandising
Machine Learning
Retail
Marketing science
Predictive Analytics
Business Intelligence
Retail Technology
Marketing Science
Artificial Intelligence
SaaS
Big Data
Ecommerce
Analytics
Retail technology
promotions
Machine learning
Marketing operations
Software
Predicitive analytics
Retail promotions

Date founded

2016

Funding rounds raised

Total raised

$4.1M

from 5 investors over 5 rounds

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Formulate raised $4.1M on January 30, 2020

Investors: J12 and henQ Capital Partners

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Formulate raised $82K on January 1, 2019

Investors: Executive Agency for Small and Medium-sized Enterprises (EASME)

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Formulate raised $1.3M on August 23, 2018

Investors: Industrifonden

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Formulate raised $575K on May 29, 2017

Investors: DHS Venture Partners

FAQ