Frugi Organic Children's Clothing

We’re Frugi, the people and planet-conscious childrenswear brand on a mission to inspire a love for the planet we play on. ​ Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. ​Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. Breaking ground with the Circular Textiles Foundation, we’ve pioneered the planet’s first certified childrenswear collection that can be recycled into new clothes. ​ From GOTS-certified organic cotton to recycled fibres, there’s thought in every thread. Show more Show less