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Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
Investor insights
Funding rounds participated in
$40M sweet spot round size
Investor type
Privately Held
Basic info
Industry
Software Development
Sectors
Software Development
Funding rounds raised
Total raised
$40M
from 2 investors over 1 rounds
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Fullpath raised $40M on December 7, 2022
Investors: Riverwood Capital and + 2 Other investors