Gameday Spirit Fanstores

Celebrating Fans, Championing Gameday Spirit! Gameday Spirit Fanstore fuels the excitement of gameday by embracing the passion and pride of college sports fans. As a leader in collegiate licensed apparel, Gameday Spirit’s business spans retail, e-commerce, in-venue stadium and event sales, apparel production, and college team e-commerce site management. Founded in 1998 and headquartered in Champaign, IL, the company partners with top universities, including the University of Illinois, Indiana University, Purdue, Northwestern, Ball State, and Ohio University.