Dining Experiences Redefined The Hospitality industry’s revolution in service, atmosphere, and high standards goes by the name of GREY FOX, a luxurious Food & Beverage arm of Naif Alrajhi Investment, a natural evolution for those who are on the lookout for new high-end dining experiences. Grey Fox is here to change the game, all to the delight of the people. Created to skillfully handle the management and operations of the local F&B sector, this member of the family is going to welcome only the most unique restaurants and lounges to join its portfolio. Grey Fox believes a high-end dining experience is more than just taste; it’s also about the ambience, professionalism, and a unification of the senses. We are making our mark by competing for new brand entries, franchises, and concept developments that are in line with our high – and strict – standards. Portfolio Jones the Grocer It was only right to choose – through a master franchise agreement – the specialty gourmet food retailer and award-winning café Jones the Grocer as part of our portfolio. Iris Café a unique concept menu with international dishes from the Mediterranean, Japan, and South America. Clap The ancient mysticism of the Far East is receiving a modern upgrade with Clap, a contemporary Japanese restaurant. Brute This is a true carnivorous experience for meat connoisseurs. Named for its raw, rough, and all-natural design, Brute was born for those who crave premium, authentic meat products.
2019