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GWI

758 employees

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want. We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Investor insights

Funding rounds participated in

$180M sweet spot round size

Investor type

Privately Held

Basic info

Industry

Business Intelligence Platforms

Sectors

Business Intelligence Platforms

Date founded

2009

Funding rounds raised

Total raised

$180M

from 1 investors over 1 rounds

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GWI raised $180M on March 1, 2022

Investors: Permira

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