People. Planet. Pleasure. We set out to find the sweet spot between pleasure and responsibility. And to create real connections between the people, the products and the world around us. We believe in the power of the 5 senses and the 6th sense: meaning. We’re one of the world’s leading solutions providers along your entire insights and innovation journey: from exploring initial opportunities to improving existing products & portfolios. Whether you want to understand your customers better, launch a new product, or find inspiration for new business opportunities. We provide the right recipes for sustainable and fascinating product experiences. We are experts in understanding how people feel, think and buy and derive recommendations for successful and sustainable strategies, concepts, and products. We work in food & beverages, FMCG, household appliances, consumer electronics and many other sectors, for global corporations, SMEs, and innovative grownups. What always matters to us? Fun, honesty, responsibility and high-5s! Accessibility and approachability. Humanity. And avoiding business parodies and rituals wherever possible. Working together can be fun and therefore creative, productive and successful!
1995