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Latana Brand Tracking

80 employees

Latana is a brand tracking tool that uses advanced data science to ensure reliable and accurate brand insights.

Basic info

Industry

market research

Sectors

Brand Marketing

audience segmentation

marketing

brand associations

brand

sustainability

brand awareness

brand consideration

campaign performance

data science

SaaS

data

brand roi

Analytics

brand tracking

data analysis

Date founded

2017

Funding rounds raised

Total raised

$36M

from 11 investors over 11 rounds

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Latana Brand Tracking raised undisclosed on September 8, 2022

Investors: Kreos Capital

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Latana Brand Tracking raised $36M on September 8, 2022

Investors: Balderton Capital, Kreos Capital and Oxx

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Latana Brand Tracking raised $7.5M on January 26, 2017

Investors: Wellington Partners, IBB Beteiligungsgesellschaft mbH and Balderton Capital

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Latana Brand Tracking raised $1.7M on June 8, 2015

Investors: Saarbrücker21 (SB21), WestTech Ventures GmbH, Wellington Partners and IBB Beteiligungsgesellschaft mbH