life:) Belarus (Turkcell Group)

life:) is a digital operator that offers mobile communication services, digital services, and various types of smart equipment to its customers. The life:) brand began operations in Belarus in 2008 as part of Turkcell Group, Türkiye's largest telecom operator. Since 2022, Turkcell has owned 100% of life:) shares. By expanding its coverage and improving network quality as a priority focus, life:) offers 2G/3G/4G LTE services in all regions and major cities of Belarus, with 4G population coverage of 99%. life:) is the first mobile operator in Belarus to launch a digital SIM card activation service via a mobile application using facial recognition technology based on machine learning algorithms in 2020. The service has been successfully developed by Lifetech, a wholly owned subsidiary of life:). The operator continues to develop its self-service mobile application, My life:), with new services and features. The mobile application allows customers to make payments and transfers using their mobile balances, sign up for various insurance policies, collect bonuses through gamification mechanics, purchase equipment from its diverse portfolio, and create friends & family groups to benefit from loyalty discounts. life:) offers its customers a wide range of digital services, including music, video, games, security, digital publishing, and education platforms. The operator is continuously expanding its portfolio to meet the evolving needs of users.