Lifesight

Lifesight helps marketers move away from inaccurate attribution techniques that lead to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: - Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. - Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. - Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. - Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle.