Lookers is one of the top motor retail groups in the UK with a heritage stretching back over 100 years. At Lookers the BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers BMW stocks a wide range of new, nearly new and approved used BMW vehicles at our dealerships in Stafford, Stoke on Trent and Crewe. We always strive for better. Better prices. Better choice. Better service and a better experience. We use the very latest technology to make sure our prices are always clear and competitive and our never bettered guarantee gives peace of mind to our customers. We give customers control through our ‘omnichannel’ experience, ensuring they choose how they communicate, purchase, and receive their vehicle. But we’re not just here for sales... our team of friendly, trained experts are always ready to listen, support, and advise – and we pride ourselves on our excellent service and customer care that continues long after leaving the dealership. At Lookers BMW, when we say ‘a good deal, better’... we mean it.