Messem was founded in 2012, but has a much longer history in the production and marketing of frozen strawberries. This history starts in 1995, when one of the first strawberry-freezing facilities in Morocco was constructed near Larache, surrounded by the strawberry fields of the Maghreb. Here, SVZ (Messem’s predecessor) partnered with Felgar to help Morocco become a key supplier of frozen strawberries and other fruits to the global food industry.