MultiChoice Kenya (MCK) is a joint venture between MultiChoice Africa and the Kenyan Broadcasting Corporation (KBC), a partnership that was cemented in 1995. Kenyan audiences have a choice of five DStv packages with a total of more than 150 channels, as well as five GOtv digital terrestrial (DTT) packages. Broadcasting 24/7, the Maisha Magic Plus (DStv Channel 163) and Maisha Magic East channels (GOtv channel 4) are packed with compelling home-grown content, much of it commissioned by M-Net in Kiswahili. Operating from a new headquarters in Nairobi and ten offices across the country, the business has over 300 permanent employees and a direct and indirect impact on the Kenyan economy of more than US$573 million for the period 1 April 2015 - 31 March 2019.