New Concept Product Co., Ltd.

With a heartfelt commitment to health and wellness, New Concept Product Co., Ltd. (NCP) has proudly dedicated over 40 years to creating natural, herbal-based products that inspire healthier living under the renowned brands FITNÈ, HOTTA™, MZEL™, Ladina™, Tumthip™, and SAREELA™. As one of the leading names in the herbal, food, and beverage industries, NCP strives to meet the ever-evolving needs of consumers across the globe. Driven by the trust our customers have placed in us, we innovate continuously, blending the wisdom of nature with advanced herbal processing technology to create products that support holistic health. At NCP, we believe in the power of quality to bring wellness into every home. Our manufacturing facility, located in Amata City Industrial Estate, Chonburi, is equipped to the highest standards, adhering to world-class certifications that underscore our dedication to safety and excellence: •ISO 9001: International standard ensuring consistent product quality. •GMP PIC/S: Superior standard pharmaceutical production, equivalent to EU-GMP. •GHP: Food safety standard ensuring hygienic and safe food production. •HACCP: System managing food safety by controlling critical production points. •BRCGS: Internationally recognized standard for food safety excellence •HALAL: Certification for authenticity and respect of Islamic dietary laws. Through unwavering dedication, we safeguard the quality of every product that reaches our customers, providing not just health solutions but the reassurance of safe, well-crafted offerings. Be part of something bigger. Join us in our mission to elevate daily well-being with trusted health products and meaningful partnerships. Together, we inspire confidence and support a beautiful, healthy, balanced life!