No Work Networking

“No Work Networking” asserts that many professionals are leaving upwards of $500K worth of business in their briefcases and purses in the form of business cards that collect dust and are rarely used past the actual conference. In short, the potential for building connections and subsequently generating revenues are **huge**. We also focus on the ROI of conference attendance. Many companies spend thousands upon thousands of dollars in conference registration fees, flights, hotels, and meals for employees to attend industry conferences, but to what end? It would make great business sense if each conference attended by employees paid for itself over and over again in the form of sales generated by the relationships built at these networking events.