NO IDEA is a multidisciplinary creative studio based in São Paulo and specialized in design, creative direction and content strategies. We have almost no idea. Especially because it's rare to find someone who is sure of something these days. We are supporters of the I-don't-know, my-god-what-now? We like to start from scratch, without ready-made formulas. We were never very good at math anyway! And this is exactly where we want to be, at the intersection between the non-idea and the idea, telling stories that reach audiences near or far.
2022