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Novel 📲

65 employees

Join brands like Liquid Death, Anheuser-Busch, Obvi, Glamnetic, Ubeauty, Sheetz Laundry, Swim Outlet, and True Classic and launch Apple and Google wallet passes for your brand. It’s 2025 and your customers don’t want to download your app. But guess what? You can still send them push notifications that: •cost you $0 •get 20% opt-in of new customers •have a 98% read rate •net you $2.42/customer. 👋 it’s Apple and Google wallet passes, your new highest margin marketing channel, it’s nice to meet you too. The world's most convenient retention platform, effortless setup, launch in minutes.

Investor insights

Funding rounds participated in

$6M sweet spot round size

Investor type

Privately Held

Basic info

Industry

Software Development

Sectors

Software Development

Date founded

2021

Funding rounds raised

Total raised

$6M

from 3 investors over 1 rounds

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Novel 📲 raised $6M on May 5, 2022

Investors: Lerer Hippeau, VaynerFund and + 3 Other investors

FAQ