Basic info
Industry
market research
Sectors
Promotional effectiveness
Category Management
Brand Marketing
Analytics
Shopper Insights
Purchase Analytics
Retailer Insights
Promotional and Creative Tracking and Monitoring
Market Research
Consumer Insights
Date founded
1990
Funding rounds raised
Total raised
$16M
from 5 investors over 5 rounds
N
Numerator raised $16M on June 19, 2014
Investors: Horizon Partners, - and Bain Capital Ventures
N
Numerator raised $5M on May 1, 2013
Investors: Founder Collective and Bain Capital Ventures