Basic info
Industry
market research
Sectors
Brand Marketing
Category Management
Purchase Analytics
Promotional and Creative Tracking and Monitoring
Retailer Insights
Promotional effectiveness
Consumer Insights
Shopper Insights
Analytics
Market Research
Date founded
1990
Funding rounds raised
Total raised
$16M
from 5 investors over 5 rounds
N
Numerator raised $16M on June 19, 2014
Investors: Horizon Partners, - and Bain Capital Ventures
N
Numerator raised $5M on May 1, 2013
Investors: Founder Collective and Bain Capital Ventures