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Operative

921 employees

Operative offers a SaaS-based platform and technology-enabled services to help media industry leaders balance operational efficiency.

Basic info

Industry

software development

Sectors

ad trafficking
content rights
advertising technology
advertising business management
SaaS
Advertising Platforms
digital advertising
revenue and yield management
campaign management
linear advertising
Content
ad serving
Software
Internet
Advertising

Date founded

2000

Funding rounds raised

Total raised

$11M

from 2 investors over 2 rounds

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Operative raised $11M on March 5, 2014

Investors: Wellington Financial LP

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Operative raised $4.5M on January 5, 2005

Investors: Edison Partners

FAQ