Acting within the tourism and leisure industry, The Value of Time Group offers unique, exceptional experiences in a hymn to Portugal, remaining insatiably curious by disrupting conventional logic. Created in 1994, the Group’s first public expression took place in Seia, in 2002, with the opening of the Bread Museum. Three decades later, we keep on the path of favouring an integrated economic approach based in a new model of social economy and added value, highlighting origins and authenticity in every of our 13 brands and 46 spaces across Portugal and in the USA. All our brands have a common denominator that brings them together: Portugal. Brands by The Value of Time Group: Museu do Pão, Mundo Fantástico da Sardinha Portuguesa, Comur, Museu da Cerveja, Casa Portuguesa do Pastel de Bacalhau, A Brasileira do Chiado, Mensagem de Lisboa, Joalharia do Carmo, Silva & Feijóo, Casa Pereira da Conceição, Confeitaria Peixinho, Hästens Sleep Spa - CBR Boutique Hotel and Figurado de Barcelos – O Valor do Tempo.
1994