Particular Audience

Particular Audience is the #1 retail media platform for relevance, powering organic and sponsored personalized product discovery, display and onsite video with advanced AI and Machine Learning technology. With operations across the U.S., U.K., Canada, and Australia, PA partners with the world’s most ambitious retailers including Dan Murphys, The Good Guys, Target, Petbarn, and Hamleys. AI/ML that powers all customer interactions. If you see it, search it, click it, and buy it – that's PA. Right now, most retail media platforms still rely on manual keyword-based targeting, which is missing up to 80% of potential revenue—especially from shoppers who never use search. We built AI-first retail media at Particular Audience—where ads are placed based on predicted intent, not just keywords. That’s why our partners see 4x better performance than traditional keyword-first platforms. Advanced search and recommendation technology is the foundation of successful Retail Media. There is still a critical knowledge gap across much of the industry about what constitutes automated personalization. Naive approaches to reranking limited payloads from legacy vendors by metrics such SKU conversion rate fail to drive any real audience addressability. Some newer vendors lightly gloss over ‘an algorithm’ here or a ‘transformer model’ there as their differentiator. Anyone that has worked on real ecommerce personalization understands that there are many cascading algorithms at every single implicit and explicit micro interaction a consumer can make on a website. There is only one retail media platform in the world that competes (and wins) in organic site search and personalisation, as well as in onsite retail media technology—this is the standard. Particular Audience will outperform any other platform for automation, performance and ease of implementation. We can prove that, with zero risk or effort on the retailer.