Marketing and social research company. Techniques: * quantitative: CAPI, CATI, CAPI, CAWI, PAPI... * qualitative: FGI, IDI, diads, triads... Solutions: * Brand research * Pricing research * Demand research * Retail audit * Usage&Attitude (U&A) * Satisfaction and loyalty studies * Mystery Shopping * New product development * Product testing * Packaging testing * Organizational climate and culture * Marketing communication research * Life styles * Modelling * Segmentation research * Social and political research * Public opinion polls * Program evaluation
1990