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Permutive

113 employees

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

Investor insights

Funding rounds participated in

$75M sweet spot round size

Investor type

Privately Held

Basic info

Industry

Software Development

Sectors

Software Development

Date founded

2016

Funding rounds raised

Total raised

$75M

from 2 investors over 1 rounds

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Permutive raised $75M on December 2, 2021

Investors: SoftBank Vision Fund and + 1 Other investor

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