POPULAR Singapore

POPULAR Book Company, 大众书局 was founded in 1924 in Singapore to promote Chinese books and culture. During Singapore's colonial era, it met the high demand for Chinese language education, providing valuable support to the Chinese community. In 2024, POPULAR celebrates its 100th anniversary—a milestone that not only acknowledges past efforts but also marks an opportunity to look ahead. POPULAR upholds its founding principle of 'serving the people' by providing quality products that promote wisdom and knowledge. Today, POPULAR has grown into a diversified cultural and educational enterprise, with businesses spanning Retail, Publishing, Education, e-learning, e-Commerce, and Procurement. We aspire to go beyond a retailer and a publisher to include a comprehensive range of education services and establish ourselves as the trusted premium education brand of Asia.