Why is getting your customer communication right so important? Post-sales material has a huge impact on your customers' perceptions, but it often gets just a fraction of the time and money you spend on acquisition. Your existing customers are worth more to you than any prospect. They're your most powerful advocates - or your loudest critics. It's vital that all your communication with them matches your brand promises, is clear and understandable and wins their loyalty. POST* is the agency that helps you.
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