We in Bangladesh are blessed with a climate ideally suited to agriculture, especially fruits and vegetables rich in taste and flavor: sweet, mellow, and juicy. Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water. And farming is a way of life for our people. Our comparative advantage as an economy lies in agriculture. We believe the way to economic prosperity is through agro-business. PRAN is in testimony to our convictions. It stands for: “Programme for Rural Advancement Nationally” or in Bangla PRAN is Bangladesh’s largest grower and processor of fruits and vegetables. Our contract growers cultivate the choicest fruits and vegetables which are processed in our modern and hygienic factories to the highest quality & international standards.