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Primary.com

434 employees

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Investor insights

Funding rounds participated in

$2.3M sweet spot round size

Investor type

Privately Held

Basic info

Industry

Retail Apparel and Fashion

Sectors

Retail Apparel and Fashion

Date founded

2015

Funding rounds raised

Total raised

$2.3M

from investors over 1 rounds

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Primary.com raised $2.3M on August 6, 2023

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