Pro Shop

Pro Shop is a media, commerce, and entertainment company that connects golf with mainstream culture. The company was founded in 2023 by veteran media executives with an extensive background in golf and entertainment - Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from the PGA TOUR. Pro Shop operates Skratch, a premier digital media brand for premium content at the intersection of golf and culture; Sugarloaf Social Club, a bespoke golf commerce brand; and Pro Shop Studios, the preferred studio of the PGA TOUR. Pro Shop has offices in Los Angeles, California; Ponte Vedra Beach, Florida; New York City, New York and in Washington DC. For general inquires: [email protected]