Provenance

Provenance is the global platform for validating green claims, enabling brands and retailers to share them with confidence through the customer journey. This empowers customers to cut through the greenwash and make informed choices at checkout, to accelerate the sustainability transition. Provenance’s data infrastructure and framework enable multi-brand retailers and their brand partners to comply with regulations, capture the green growth opportunity and future-proof their market share. Today, more than 350 leading retailers and brands are using Provenance to communicate their sustainability credentials, including Holland & Barrett, Unilever, Estee Lauder, Princes, Arla, THG, Amika, BELU, L’Occitane, Dermalogica, Caudalie, The NueCo, Weleda and more. www.provenance.org