The RICOH Way represents our values. It is the basis of our business plans, our approach to quality assurance, our CSR. Founding Principles Kiyoshi Ichimura formulated the Ricoh Group’s Founding Principles in 1946. They define how we should conduct our business at RICOH, and encourage us to constantly improve and contribute to the wellbeing of all stakeholders, including our families, customers, and society at large. Mission, Vision, and Values Mission Statement At the Ricoh Group, we are committed to providing excellence to improve the quality of living. Vision Statement To be the most trusted brand with irresistible appeal in the global market. Values Statement To be one global company, we must care about people, our profession, our society, and our planet. We must dedicate our winning spirit, innovation and teamwork to sharpen our customer centric focus, and we must also commit to the highest standards of ethics and integrity. RICOH Brand Benefits Harmonize with the environment Contributing to global environmental protection through Ricoh products and services. Also helping customers reduce their eco-foot print. Simplify your life and work Anyone can enjoy the functionality and efficiency of Ricoh products and services. Support knowledge management We support the customer's value creation process by streamlining and facilitating knowledge sharing. We pass on our own operational, structural know-how to customers.