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Purplle.com

1180 employees

Founded in 2012, Purplle is one of India’s leading omnichannel beauty destinations. A strong platform with 1000+ listed brands, 60,000+ products, and 7 million+ monthly active users. Purplle expanded in 2022 with 6000+ offline touchpoints and 8 exclusive stores. In addition to offering third-party brands, Purplle has successfully scaled its private D2C brands, FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae. Purplle has built a unique, highly personalized online and offline shopping experience for consumers by creating detailed user personas, enabling customers to test make-up, and recommending products based on personality, search keywords, and purchase behavior. In 2022, Purplle became India’s 102nd unicorn, backed by investors including Abu Dhabi Investment Authority (ADIA), Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures. With a 3,000+ strong team, Purplle is poised to be a leader in the burgeoning Indian beauty space.

Investor insights

Funding rounds participated in

$180M sweet spot round size

Investor type

Privately Held

Basic info

Industry

Software Development

Sectors

Software Development

Date founded

2012

Funding rounds raised

Total raised

$180M

from 3 investors over 1 rounds

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Purplle.com raised $180M on July 12, 2024

Investors: Abu Dhabi Investment Authority, Premji Invest and + 5 Other investors

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