QC+

QC Enterprises WLL (QC+), previously known as IN-Q Enterprises by Qatar Museums, is a Strategic and Creative Collective that curates bespoke initiatives, transforming culture into meaningful experiences. By seamlessly blending traditional heritage with innovative strategies, we empower cultural institutions to unlock the revenue potential of their assets. Through immersive experiences and tailored programs, we position culture as a catalyst for education, dialogue, and global connection, while opening pathways to revenue streams across tourism, hospitality, retail, and collaborative ventures. Our in-house team, made up of highly skilled and experienced professionals, works hand-in-hand with a network of creative collaborators—from world-renowned artists and iconic brands, to top-tier consultants and celebrity ambassadors—allowing us to craft culturally resonant experiences. This combination of expertise and partnerships enables QC+ to shape cultural commerce in innovative ways that preserve and expand cultural value, driving both engagement and economic growth. We don’t just preserve culture. We cultivate it. We call this The Art of Cultural Commerce™.