S

SuperOrdinary

92 employees

SuperOrdinary is the distributor of coveted beauty and cosmetics brands.

Investor insights

Sectors invested in

Beauty3
Fashion2
Wellness2
Lifestyle2
Publishing2
Personal Health2
E-Commerce2
branding1
Cosmetics1
FMCG1
millenial1
gen z1
beauty1
ecommerce1
Brands.com1
marketplace1
KOL marketing1
southeast asia1
data1
Fulfillment1

Funding rounds participated in

$2.8M sweet spot round size

Most of their 4 investments are in rounds between $1.3M and $2.8M

Investor type

Accelerator

Basic info

Industry

technology, information and internet

Sectors

Beauty
Wellness
Cosmetics

Date founded

2018

Investments made

C

CREA raised $25M on November 17, 2021

Investors: SuperOrdinary

V

Very Good Light raised $1.3M on October 1, 2021

Investors: -, igniteXL Ventures, fab co-creation studio and SuperOrdinary

V

VIOLETTE_FR raised $2.8M on June 7, 2021

Investors: Female Founders Fund, Greycroft, Felix Capital and SuperOrdinary

V

Very Good Light raised undisclosed on July 1, 2020

Investors: igniteXL Ventures and SuperOrdinary

FAQ