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SWaN & Legend Venture Partners

15 employees

SWaN & Legend Venture Partners is a consumer-focused venture capital firm that invests in customer service-based companies.

Investor insights

Sectors invested in

E-Commerce13
Retail7
ecommerce7
Gift Card6
Local5
technology5
Flowers4
Software4
retail4
gifting4
delivery4
flowers4
local4
e-commerce4
Hospitality4
Food Processing3
Food and Beverage3
Restaurants3
Internet3
Supply Chain Management3

Funding rounds participated in

$11M sweet spot round size

Most of their 33 investments are in rounds between $6M and $30M

Investor type

Venture Capital

Basic info

Industry

venture capital and private equity principals

Sectors

Financial Services
Venture Capital

Date founded

2012

Investments made

C

Class raised $105M on July 28, 2021

Investors: Owl Ventures, SoftBank Investment Advisers, Reach Capital, Sound Ventures, Learn Capital and SWaN & Legend Venture Partners

U

UrbanStems raised $20M on May 5, 2021

Investors: Motley Fool Ventures, DFE Capital Management, Ketch Ventures and SWaN & Legend Venture Partners

U

Undisclosed raised $10M on April 8, 2021

Investors: Sugar23 and SWaN & Legend Venture Partners

P

Professional Fighters League raised $50M on January 17, 2020

Investors: SWaN & Legend Venture Partners

U

UrbanStems raised $12M on August 15, 2019

Investors: Motley Fool Ventures, Middleland Capital, NextGen Venture Partners, Haas Portman Family Office and SWaN & Legend Venture Partners

C

CustomInk raised undisclosed on April 4, 2019

Investors: HarbourVest Partners and SWaN & Legend Venture Partners

O

One Night raised $5M on February 26, 2019

Investors: SWaN & Legend Venture Partners

S

SHOWFIELDS raised $9M on February 22, 2019

Investors: AA & SONS, CX Collective, Rainfall, Hanaco Ventures and SWaN & Legend Venture Partners

V

Veritonic Inc. raised $3.5M on July 31, 2018

Investors: -, Tuhaye Venture Partners, Imagination Capital, Newark Venture Partners and SWaN & Legend Venture Partners

F

Framebridge raised $30M on July 18, 2018

Investors: Revolution LLC, T. Rowe Price and SWaN & Legend Venture Partners

FAQ