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The NPD Group

1070 employees

NPD Group provides market information and advisory services to help its users make better business decisions.

Investor insights

Sectors invested in

Analytics5
Market Research5
consumer insights5
corporate activism3
research services3
consumer marketing3
market research3
marketing solutions3
consumer trends3
big data3
data-driven decision-making3
public opinion3
polling3
brand tracking3
market segmentation3
data mining3
consumer research3
digital marketing3
consumer intelligence3
brand marketing3

Funding rounds participated in

$3.3M sweet spot round size

Most of their 5 investments are in rounds between $1.2M and $4M

Basic info

Industry

market research

Sectors

E-commerce Tracking
Distributor Tracking
Consumer Tracking
Pricing and Promotion
Store-Level Enabled Retail Tracking
Segmentation
Omnichannel Analytics
In-Market Testing
Market Research
Buyer Metrics
Analytic Solutions
New Product Forecasting
Consumer Insights
Brand Leakage/Lift
Consulting
Market Forecasting
Point of Sale
Longitudinal Tracking
Point-of-sale Tracking
Brand Loyalty
Most Valuable Customer
Receipt Tracking

Date founded

1966

Investments made

C

CivicScience raised $15M on August 12, 2021

Investors: The NPD Group

R

Revuze raised undisclosed on August 20, 2019

Investors: Prytek, Nielsen Innovate, TIC Group and The NPD Group

R

Revuze raised $4M on August 31, 2016

Investors: TIC Group and The NPD Group

C

CivicScience raised $2.5M on July 11, 2012

Investors: The NPD Group

C

CivicScience raised $1.2M on March 24, 2011

Investors: ALG Research and The NPD Group

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