Investor insights
Sectors invested in
Analytics5
Market Research5
consumer insights5
corporate activism3
research services3
consumer marketing3
market research3
marketing solutions3
consumer trends3
big data3
data-driven decision-making3
public opinion3
polling3
brand tracking3
market segmentation3
data mining3
consumer research3
digital marketing3
consumer intelligence3
brand marketing3
Funding rounds participated in
$3.3M sweet spot round size
Most of their 5 investments are in rounds between $1.2M and $4M
Basic info
Industry
market research
Sectors
New Product Forecasting
Point-of-sale Tracking
Market Forecasting
Segmentation
Brand Leakage/Lift
Point of Sale
Receipt Tracking
Store-Level Enabled Retail Tracking
Most Valuable Customer
Distributor Tracking
Buyer Metrics
Omnichannel Analytics
Pricing and Promotion
Consumer Tracking
Longitudinal Tracking
Consulting
E-commerce Tracking
Brand Loyalty
In-Market Testing
Analytic Solutions
Consumer Insights
Market Research
Date founded
1966
Investments made
C
CivicScience raised $15M on August 12, 2021
Investors: The NPD Group
R
Revuze raised undisclosed on August 20, 2019
Investors: Prytek, Nielsen Innovate, TIC Group and The NPD Group
R
Revuze raised $4M on August 31, 2016
Investors: TIC Group and The NPD Group
C
CivicScience raised $2.5M on July 11, 2012
Investors: The NPD Group
C
CivicScience raised $1.2M on March 24, 2011
Investors: ALG Research and The NPD Group