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Trax Image Recognition

900 employees

Trax provides in-store execution tools, market measurement services, and data science solutions for retail.

Basic info

Industry

it services and it consulting

Sectors

Retail Technology
in-store execution
E-Commerce
Artificial Intelligence
shopper engagement
Image Recognition
shelf monitoring
Analytics
analytics
retail execution
market measurement
computer vision
Computer Vision
dynamic merchandising
image recognition

Date founded

2010

Funding rounds raised

Total raised

$640M

from 11 investors over 11 rounds

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Trax Image Recognition raised $400K on October 10, 2021

Investors: The Garage Syndicate

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Trax Image Recognition raised undisclosed on July 1, 2021

Investors: Investlink.io

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Trax Image Recognition raised $640M on April 7, 2021

Investors: Asas Capital, SoftBank Investment Advisers, OMERS, Sony Innovation Fund, Digital Horizon VC and Q Qlub Limited

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Trax Image Recognition raised $125M on July 1, 2018

Investors: Boyu Capital and DC Thomson Ventures

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Trax Image Recognition raised $64M on June 27, 2017

Investors: Warburg Pincus LLC

FAQ