T

True.

51 employees

True is a consumer-focused investment and innovation firm reimagining what good business looks like.

Investor insights

Sectors invested in

E-Commerce11
Artificial Intelligence11
Health Care10
Software10
Retail7
B2B6
Analytics6
Food and Beverage6
Marketplace6
Internet6
Marketing6
Enterprise Software5
mHealth5
Wellness5
Retail Technology5
Machine Learning5
Corporate Wellbeing5
Preventative Mental Health5
Digital Healthcare5
Mental Health5

Funding rounds participated in

$2.9M sweet spot round size

Most of their 63 investments are in rounds between $1.3M and $9.9M

Investor type

Accelerator
Private Equity Firm
Venture Capital

Basic info

Industry

financial services

Sectors

Financial Services
Finance
Consumers
B Corp
Innovation Consultancy
Retail
Purpose-Driven
Private Equity
Start-Up Growth
Sustainability
Business Community
Investment
Venture Capital

Date founded

2013

Investments made

U

Undisclosed raised $6M on August 28, 2022

Investors: White Cap Private Equity Management, LLC, FISHER CAPITAL INVESTMENTS, Intuition Capital and True.

U

Undisclosed raised $6.5M on July 28, 2022

Investors: Sandpiper Ventures, Listen Ventures and True.

S

Shellworks raised $6.2M on May 25, 2022

Investors: Founder Collective, Version One Ventures, BoxGroup and True.

U

Undisclosed raised $7.5M on May 25, 2022

Investors: Andav Capital, fab co-creation studio, NEOME -Women Investing Club, Regah Ventures, igniteXL Ventures and True.

R

Ray studios raised $3M on February 15, 2022

Investors: True.

F

Futureswap raised $12M on October 11, 2021

Investors: Wintermute, Framework Ventures, Placeholder, Ribbit Capital and True.

S

Short Story raised undisclosed on September 1, 2021

Investors: Tribe Capital, Hyphen Capital, Bossa Nova Investimentos, Wedbush Ventures, Operate and True.

U

Undisclosed raised $2.7M on August 6, 2021

Investors: MAVAN Capital Partners, Sandpiper Group - Real Estate Private Equity and True.

M

Mirthy raised $1.1M on July 16, 2021

Investors: Redrice Ventures, Ada Ventures, Ascension and True.

m

maude raised $5.8M on June 29, 2021

Investors: Fable Investments, William Morris Endeavor, Coyote Ventures, True Beauty Ventures and True.

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