Upright Capital

Having built several companies from the ground up, and employed hundreds of people we have come to believe in our way of approaching businesses, and how they are run. We enter into joint ventures and co-found new companies alongside people who share our values and dedication while bringing unique domain insights to the table. As Upright partners weparticipate actively in the development of portfolio companies, and we contribute within the areas of business development, company culture, talent attraction & retention, design, technology and product development. Using a long-term strategy we strive to create sustainable companies that generate tangible value.