The company VIDZAR, Madagascar's leading rum producer and one of the largest Malagasy companies, represents, among its wide range of products, the subtle alliance between quality and typicity of the red island. Created in 1981 by Lucien Fohine, and taken over in 1996 by his son Franck Fohine, the group continues to develop and diversify both in the country and internationally. The flagship of the industry, VIDZAR is a purely Malagasy group, which has become a national leader in the production and distribution of alcoholic beverages. The mission of VIDZAR is to materialize excellence and creativity made in Madagascar in the alcoholic beverages industry. The group wishes to convey the image and the pride of Malagasy refinement in life through these products and the culture they symbolize, a culture that combines tradition and modernity. It includes 1,900 employees working to produce and distribute high-end products representative of the know-how and authenticity of the Malagasy people. Vidzar is committed to a development policy that promotes responsible consumption and ethical production. Show more Show less