KEI

Created out of our dreamy daily musings, KEI is a Singapore-based fashion brand founded and named after its founder, Kei with a mission to take fashion at a slower pace. Coming from a zero fashion background, she decided to challenge herself and redefine women's wear that elevates class, style, and functionality. From identifying your pain points, and fabric selection to product design, we take note of the little details to ensure every piece fits and flatters — all with a goal in mind: to be a community-first brand offering forever pieces for every wardrobe worn from dawn to dusk, and memory after memory. We value thoughtful details and we focus on making clothes that cater to all Asian women, from the Petite to the Tall. Through our series of #MadeByKEI collections, we are constantly looking to explore designs that can be worn in a multitude of ways to increase the number of wears they can get.