W

WPP

78962 employees

WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, commerce, and technology.

Investor insights

Sectors invested in

Advertising15
Analytics9
Software8
Advertising Platforms6
Marketing6
SaaS5
Virtual Reality5
Digital Media5
Augmented Reality5
eSports4
Video Games4
Brand Marketing4
blended ads4
3D ads4
in-game advertising4
in-game ads4
esports4
interactive ads4
advertising in games4
brand experiences4

Funding rounds participated in

$9.5M sweet spot round size

Most of their 41 investments are in rounds between $5M and $25M

Basic info

Industry

advertising services

Sectors

Brand Marketing
Public Relations
Information and Communications Technology (ICT)
Digital Media
Consulting
Internet
Internet of Things
Advertising
Marketing

Date founded

1985

Investments made

A

Anzu.io raised $28M on June 27, 2023

Investors: Sony Innovation Fund, Harris Blitzer Sports & Entertainment, Emmis Communications, Marque Ventures, Simon Equity Partners and WPP

M

Majority raised undisclosed on June 20, 2023

Investors: WPP

P

PulPac raised $33M on November 8, 2022

Investors: STORA ENSO, Teseo Capital, Aliaxis Next, Collateral Good Ventures and WPP

A

Anzu.io raised $20M on March 30, 2022

Investors: Sony Innovation Fund, Chicago Cubs, BITKRAFT Ventures, HBSE Ventures, Sand Hill Angels, GOAL Ventures and WPP

P

PulPac raised $4.2M on August 31, 2021

Investors: WPP

A

Anzu.io raised $9M on February 2, 2021

Investors: Sony Innovation Fund, BITKRAFT Ventures, Chicago Cubs, GOAL Ventures, HBSE Ventures, Alumni Ventures Group and WPP

M

Makers raised $300K on January 10, 2020

Investors: WPP

A

Anzu.io raised $6.5M on August 6, 2019

Investors: BITKRAFT Ventures, Axel Springer SE and WPP

m

mitú raised $10M on November 14, 2018

Investors: Upfront Ventures, Verizon, Leap Global Partners and WPP

P

PulPac raised $3.7M on October 1, 2018

Investors: WPP

FAQ