y?

Everywhere in the world people are questioning brands. They’re questioning, comparing, probing. They seek alternatives. They encourage others to do the same. Now, more than ever, people are asking ‘why?' And it's forcing companies to take a good look at themselves and ask the same. Creating a brand isn’t just about redesigning a logo or launching a groovy new campaign. It begins with knowing why you exist – your beliefs, your purpose, and of course, your vision. The ‘how, what, where and when' are a walk in the park when you know 'y?'.